$1 A Day Facebook Marketing Strategy – How it works.
Businesses live and die by customers. It doesn’t matter how big or small you are if potential customers aren’t visiting your website, mobile app or even your corner store that business is not going to survive.
This is why this $1 per day strategy on Facebook is so powerful. Over the years I’ve constantly recommended Facebook ads. I recommend them to both B2C or B2B businesses. I recommend them to local theaters and comedians here in San Francisco, CA. I recommend them to everyone who wants to grow awareness about anything they’re doing.
For any business to survive you need customers, let it be online or offline without paying customers your business doesn’t exist.
Before the Internet, it was unlikely that the average person would advertise. Many businesses used the Yellow Pages or radio, but not all. Even in the first decade of the 21st century, only a percentage of companies used search advertising. Many found that pay-per-click was too expensive or too complicated for them.
Why Facebook Ads are the biggest marketing opportunity ever
Facebook ads are cheaper and their hyper-targeting capabilities allow you to find your ideal customer for pennies on the dollar. For just $1 per day
You can reach as many people or more people as radio or TV, and in whatever country.
You have sophisticated targeting like AdWords, albeit on different criteria.
The minimum spend is just $1 per day.
They are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV. Are you kidding me? Nope, it’s for real.
In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.
Here’s the one thing I tell people about Facebook ads that usually gets through:
If you just spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise. If you are doing that and your competitors aren’t, you win the awareness game in your niche.
You can’t sell to someone who doesn’t know you exist, and you can’t sell a product or service the consumer has never heard of.
If you can’t spare $30 a month, you shouldn’t be in business.
Facebook Ads for awareness and ROI
We know that organic Facebook without advertising is a tough road that’s becoming more and more impassable.
Pages with millions of fans find themselves only reaching 10s of thousands with their posts. Adding advertising to promote your posts ensures you get 10-100x the exposure of page posting alone. I have several ads that are getting $0.01 engagement clicks on several of my most posts.
I even have ads as you saw in the example above that is getting $0.002 per engagement in the US. I keep my target groups pretty small. Usually, my reach can be anywhere from 5000 to 200,000 depending on what I am marketing. This helps your $1 go further.
Facebook Advertising targeting options
If you’re not super-familiar, here are some of your targeting options (use one, a combination, or all):
Geography
Language
Age
Gender
Workplace
Job
College
Interests
Categories
Your own email lists
Relationship status
Education level
College major
School
You can create hyper-targetted users by combining various interests. For example, let’s say you are a child care provider just starting a small daycare and looking to book some clients. In this case, I am targeting affluent female executives who live or work within 10-mile radius of San Francisco who are mothers with kids under the age of five. My targeting will look like this.
Before you say oh that’s only 4,100 affluent mothers, think it’s hyper-targeted users. Users you can only find on facebook. Imagine if you can let them know about your services. For about $1 per day, you run this ad for a week, your cost is only $7/week.
How effective is this? This is just an example to show the power of $1 a day facebook marketing strategy. I have worked on and seen other great case studies (a few examples are Marketo, InfiniGraph, Hubspot) of B2B Facebook advertising for lead gen. I’ve targeted media, bloggers, and journalists, and secured interviews I wouldn’t have received otherwise.
Facebook also has retargeting options like AdWords does if you want to diversify your owned media beyond email and fans.
They’re also great for promoting events. You can not only get people to join your event for sometimes as low as $0.15 each, you can also reach the friends of the people who’ve already said they’re going.
Do at least $1 per day!
Altogether, Facebook advertising is a powerful platform with a lot of options, and given its power, your company should have someone testing our Facebook ads for it, even if it’s just at $1 per day!
