Instagram, the photo-sharing application owned by Facebook Inc., will soon let people book appointments with businesses, part of an effort to expand the app’s consumer uses.
People will be able to set up a haircut, for example, by going to a salon’s Instagram profile and clicking on a button to schedule it. The move could challenge companies like Priceline Group Inc.’s OpenTable and Yelp Inc.
The new feature, set to roll out in the next couple months, will give Instagram’s more than 1 million active advertisers a more concrete way to measure the impact of their accounts, said James Quarles, the app’s head of business. https://www.bloomberg.com/news/articles/2017-03-22/instagram-to-let-users-book-with-businesses-in-challenge-to-yelp