Apple debuts special-edition (PRODUCT)RED iPhone 7, 7 Plus, available in 128GB and 256GB models, starting at $749; iPhone SE storage doubled to 32GB and 128GB — Apple today has taken the wraps off of a new (PRODUCT)RED iPhone 7 and iPhone 7 Plus. The device was unveiled alongside a new iPad and a new social video editing app.
Apple made the announcement in a press release, which contained quotes from Tim Cook and offered up more details on the (RED) initiative.
In the press release, Apple CEO Tim Cook explained that (RED) gives customers an unprecedented way to contribute to the Global Fund for AIDS research. Cook explained that thus far, the (RED) initiative has been very successful and the new iPhone 7 color variant will further lend to the growth of the effort: